Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Have you ever wondered how businesses successfully promote their products and services in today’s competitive world? Digital ...

PxA brings Publicis Groupe’s “Power of One” approach, which unifies the Groupe’s expertise across creative, media and ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

The February 1, 2025 edition of ET Brand Equity’s digital cover features Mukta Maheshwari—CMO; VP & Category Head, Fabric ...

With the rise of digital marketing, local businesses use local PPC management to connect with the right customers. But what makes a PPC campaign work? Whether you’re starting out or have been around ...

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

Publicis Groupe Middle East has launched PxA, a digital marketing practice powered by Adobe and tailored for the Middle East, ...

Brisbane content agency The Content Division has nabbed former Brisbane Lions’ Head of Digital, Phil Swan, as its new ...

The retail industry's evolution into a digital advertising platform is transforming the way brands engage with consumers.

A seasoned integrated marketing communications (IMC) expert and the Founder of Modion Communications, Odion Aleobua,has emphasised the need for a robust Integrated Marketing Communications (IMC) ...

Australian and Japanese communications agencies ICON and SUNNY SIDE UP (SSU) will join forces to provide the Department of ...