British Airways Revises Changes to Loyalty Club

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British Airways Boosts Loyalty Messaging to 'Reassure' Customers
British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should help.
British Airways Revises Changes to Loyalty Club After Outcry
British Airways has made tweaks to its loyalty program, just over a month after an overhaul that triggered a storm of complaints from the airline’s customers about how to earn points.
British Airways rows back on loyalty scheme and premium cabin catering changes
British Airways has backtracked on some changes to its new loyalty programme and premium cabin catering following a backlash from frequent flyers. The airline sparked controversy in December when it announced sweeping changes to its frequent flyer club,
British Airways makes U-turn on new frequent flyer changes
British Airways is making a change to its famous loyalty programme – starting now. BA loyalists have traditionally earned ‘tier points’ according to the number of miles flown each year. The more you collect,
British Airways defends loyalty scheme changes
British Airways has insisted changes to its loyalty programme will create a fairer system and are not designed to reduce the number of people rewarded. The airline is switching from awarding points based on the distance flown or fare class to the amount spent,
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