Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive ...

Your ad spend deserves better tracking. Compare different attribution models and learn how to maximize ROI across platforms.

Innis Maggiore President Mark Vandegrift breaks down the top Super Bowl ads. Budweiser's Clydesdale ad was a misstep, he says.

Move over Millennials and Gen Z; there’s a new generation in town, and they’re armed with a vocabulary that’s as fast as their fingers scrolling on TikTok. Say hello to Gen Alpha, the kids born ...

new shops and products, travel destinations, art and cultural events, celebrity style, and high-end real estate as well as access to print features and images from the AD archives.

Advertisers can also choose a call to action (CTA) to include with an ad. For example, when a user views a video ad it may include a brief slide with a button asking people to “RSVP Now.” Google ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

Netflix has introduced a new type of extra member account: extra members with ads. The streamer announced the new offering in a shareholder letter on Tuesday before its fourth-quarter earnings call.

An advocacy group founded by former Vice President Mike Pence launched a six-figure ad campaign Wednesday opposing President Trump’s nomination of Robert F. Kennedy Jr. to lead the Department of ...

For example, you have better luck keeping your ad if the account you posted it from has been active and out of trouble for at least a year. And while the advertiser that mooned me launched in 2023, it ...

So every company wants a piece of the pie. To stand out, companies put a ton of time, effort and cash into creating memorable ads. In the age of social media, making an impact is even more crucial.