A culturally rich short film by “Black-ish” creator Kenya Barris captures how the marketer’s portfolio and the world have ...

Let's delve into the creative process behind this campaign and the reactions it has stirred across various platforms. Coca-Cola's AI-generated Christmas ads were developed in collaboration with ...

In 2012, The Coca-Cola Company enjoyed its most-awarded ... the beverage giant's marketing department to set up its creative excellence discipline a year later. Coke's VP of global advertising ...

Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, not a response to creative critics.

Last year, the company rolled out an ad early in 2024 from “The ... director of content and creative excellence at Coca-Cola North America, during an interview. This new effort seeks to remind ...