We catch up with Uncommon’s Nils Leonard and Pearlfisher’s Jonathan Ford to see how Heinz, Kellogg’s, and Tesco have been ...

Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

NewsNation accuses Fox News of stealing their slogan for its Super Bowl ad - ‘Sound familiar?’ Chris Cuomo snarks in the ...

Celebrities frequently encounter trademark disputes when their names or brand elements overlap with existing trademarks.

A growing number of organizations and activists are calling on consumers to boycott retailers. We explain why.

Fast food companies have some of the best brand recognition on the planet ... Customers had a couple of slogans of their own: “Who’s Herb?” and “Who cares?” ...

Lockdown changed the norms; living costs escalated, and, probably the most damning, Gen Z demands brand action not brand ... don’t deliver at all. CMOs and their corporations are scrambling ...

What is a slogan? A slogan is a short, memorable phrase used by companies, politicians, nonprofits, and social movements to promote their brand, products, or purpose. Businesses feature slogans on ...

There is no denying that PM Modi’s popularity, which secured BJP’s win in Maharashtra and Haryana, also took the BJP to the ...