Brand Keys, in compiling its 28th Annual Customer Loyalty Engagement Index, found that loyalty is more complex today, just as the consumer, the marketplace and marketing have become more complex. But ...
Global research consultancy Brand Keys identified some of the brands who’ve mastered the art of building a loyal following in their 2025 Consumer Loyalty Engagement Index (CLEI). The index ...
Labels showing at the Salon International de la Lingerie in Paris are reinforcing brand DNA and homing in on merchandising to boost sales.
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