After the smashing success of the Barbie movie, Mattel is looking to continue its dominance on the big screen with an ...

Some movie franchises aren’t just about ticket sales. They’re about action figures, trading cards, and themed lunchboxes ...

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Secondhand baby gear is becoming a popular way for new parents to save money. A survey conducted by What to Expect found that ...

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Odell’s daughter was allowed to take a toy to school only if it was small enough to fit in a matchbox and when her schoolmates began clamoring for their own “matchbox car,” the brand was born.

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