The Golden Arches will emphasize menu innovation in the chicken category this year to recover traffic momentum that was stalled by its E. coli outbreak.

Executives with the fast-food giant reiterated plans for chicken tenders and Snack Wraps this year. They also believe there’s ...

McDonald’s has major plans for chicken. The company is aiming to increase its market share in the chicken category by the end ...

Big Mac, and Chicken McNuggets. McDonald’s chicken sales, he said, are now on par with its beef sales and will continue to be a priority – with the help of the Snack Wrap. “With four chicken ...

While folks in most states may be ordering a Big Mac at McDonald's, a striking number of Kentuckians prefer something else.