Shifting consumer preferences and niche competitors are weighing on large players in the category, according to the Honey Bunches of Oats owner.

Joining over 5,000 exhibitors from more than 129 countries, White Oat’s is one of five companies from Northern Ireland exhibiting at Gulfood in the Dubai ...

Walmart shoppers swear by these Great Value products, saying they rival or even beat their name-brand counterparts for taste and quality.

The Mediterranean diet is one of the most well-researched eating patterns for health. Decades of research show it can improve ...

Often the sweetest meal of the day, breakfast can include stacks of pancakes, muffins or heaping bowls of cereal. Before all ...

Best protein cereal for a nutritional breakfast - Start your day on a strong note with a protein-packed cereal that offers ...

Hershey's and Cinnamon Toast Crunch are bringing the best of chocolate and cereal. The brands are reportedly releasing a new sweet treat: Cinnamon Toast Crunch Kisses.

Certain types of cereal can potentially increase the amount of gray matter in the brain and enhance cognition, according to the authors of the new book “Brain Boost: Healthy Habits for a Happier ...

Everyone from Taylor Swift to Hailey Bieber to Kylie Jenner has sported the brand’s bling, with the latter favoring the Icon Hoops and Chunky Doune Hoops. “These women can wear whatever they ...

Trust is a cornerstone of meaningful relationships. When dealing with businesses and brands, it's often the deciding factor that separates companies we rely on from the ones we don't. It's about ...