Marketing can be a powerful force. Here's how to ensure your marketing efforts are driving your industry toward good.

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel.

During what could be a banner year, a focus on generative AI and the connected TV-retail media convergence key into where the ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

Discover how artificial intelligence is revolutionizing the advertising industry, creating more personalized and effective ...

This is the year that the industry really has to pay that off,” said Lindsey DiGiorgio, CMO of advertising platform Yieldmo. Consumer enthusiasm for generative AI deflated in 2024 as ads made with the ...