"Customers have shown that they will not pay any premium for these large EVs," Farley said in an earnings call.

The F-150 Lightning's mass-market appeal comes down to its useful 320-mile range and instant familiarity. The Ford F-150 was the best-selling vehicle in America last year – again, for the 41st ...

You no doubt keep hearing about how important the 2022 Ford F-150 Lightning electric pickup truck is to the automotive industry. The bestselling vehicle in America—one with a traditionally ...

The automaker has a plan to catch up to rivals rolling out high-performing, affordable electric vehicles. But first, it has ...

Ford’s F-150 Lightning is losing ground in the US with new electric pickups like the Tesla Cybertruck and Chevy ...

While most pickup truck manufacturers ... cheapest version of the Ford F-150 Lightning and it's no longer open for customer orders. The new Ford F-150 Lightning electric pickup gets a new Flash ...

The Cybertruck may be the most talked about electric truck on the ... in the form of the Rivian R1T - our 2022 Motortrend Truck of the Year - and the Ford F150 Lightning - our 2023 Motortrend ...

The Lightning is Ford's first fully ... returns on an electrified F-150 crew cab truck with prodigious power and strong work capabilities. On sale in spring 2022, this pickup is offered in two ...

The 2022 Ford F-150 Lightning has a maximum payload rating of 2,000 lbs, and a maximum tow rating of 10,000 lbs, making it practical and rugged enough for even traditional truck owners.