Sources say that the all-in cost for a Big Game commercial this year is $10 million to $12 million on the low end, and $20 million plus on the high end.

See Glenn Powell as Goldilocks and Super Bowl newcomers like Instacart and Häagen-Dazs dropping their first ads.

Squarespace has unveiled its 11th Super Bowl campaign starring acclaimed actor Barry Keoghan. The 30-second spot, titled ‘A ...