Target will not see a dime of our Black dollars during Black History Month or at any other time, unless and until they reverse this decision,” said a cofounder of Black Lives Matter

Twin Cities Pride executive director Andi Otto says the nonprofit made the decision because Target is not standing up “against those who are fighting against us.”

Twin Cities Pride raised more than $50,000 to fill a gap in fundraising after booting Target from the list of festival sponsors. The Minneapolis retailer sparked an outcry from the public following an announcement that they would retreat from their diversity goals amid pressure from conservative activists.