Here's Why Brian Niccol's "Back to Starbucks" Plan Is Going Better Than It Seems
Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...
24/7 Wall St. on MSN10h
Starbucks Just Cut Your Mobile Order
Starbucks has cut what customers can order via app. Will investors care about the CEO's plan to cut the menu and make stores ...
Starbucks baristas are already complaining about doodling on your cups
Kermit the Frog. Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees.
Why Starbucks is going back to basics
CEO Brian Niccol explains the company’s pivot back to its roots.
New York Post10d
Starbucks CEO Brian Niccol awarded $96 million pay package 4 months after he was hired
Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate ...
Starbucks CEO Brian Niccol still must overcome this ultimate challenge
For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in ...
24/7 Wall St. on MSN1d
The Starbucks (SBUX) CEO Made $96 Million Working Remote, and Is About To Lay Off Employees
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Starbucks' Slow-Drip Recovery
The market's very upbeat reaction to Starbucks ' fairly lackluster results. Brian Niccol's "Back to Starbucks" plan and the ...
Starbucks cutting 30% of its 'overly complex' menu
Starbucks revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of CEO ...
Starbucks’ new cup messages leave customers entertained, confused
The scribbles on cups are part of a slew of changes orchestrated by Chief Executive Officer Brian Niccol to turn things ...