Explore the top B2B campaigns of 2024 in our Winners Report. Get insights, strategies, and inspiration from 28 award ...

For all the latest on ABM technology in the B2B marketing space, check out our Martech Vendor Spotlight Report to find the ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...

The best part of my job as Editor-at-large at B2B Marketing is spending time with some of the most inspirational leaders in B2B, many of whom I’ve also interviewed for the B2B Marketing podcast during ...

Anyone who’s started work as a B2B marketer in the past 10 years might be surprised to learn that there was a time when it was not widely understood or recognised that emotion played a role in B2B.

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Effective storytelling ...

Finding the right agency for your B2B marketing strategy could help you achieve your commercial goals. Learn how to find the ...