Samsung is injecting another dose of artificial intelligence into its next lineup of Galaxy smartphones, escalating an effort to simplify people’s lives while deepening their dependence on a device that accompanies them almost everywhere.

For the second year in a row, the story of Samsung’s new flagship Galaxy phones isn’t about hardware changes. For better or worse, the Galaxy S25 features few material changes from its predecessor, and many of the most substantive enhancements come courtesy of new AI features Samsung has built into One UI.