The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

The Tulane Green Wave thought they found their starting quarterback of the future, but Darian Mensah is now with the Duke ...

Alabama wide receiver Ryan Williams landed a new NIL deal after a standout freshman season. The five-star recruit quickly ...

South Carolina Gamecocks AD Jeremiah Dontai spoke on the current climate of NIL in college football. There is no questioning the fact that college football is very different today than it was five ...

Other programs, desperate to get back to prominence, have chipped away at Alabama and Georgia’s talent advantage. How will ...

In January alone, elite college football recruit Mack Sutter had 11 offers and four Big Ten head coaches visit Dunlap: 'It was an unreal experience.' ...

Alabama football star Ryan Williams added to his NIL portfolio this offseason with a nail polish partnership. The wide receiver announced the deal via his ...

Alabama football is one of the biggest brands in all of American sports. With such a high profile, Crimson Tide players have ...

Williams currently boasts a $2.3 million, per On3. Throughout his freshman year at Alabama, Williams signed NIL deals with Rising Tide Youth Football Camp, Uber Eats, Hollister and Sally Hansen.

A Utah lawmaker proposed a bill allowing universities to pay college athletes directly for the use of their name, image and ...

If Tennessee football recruited only high quality rather than quantity, it would free roster space to land premier transfers. Here's one way of doing it.