If it seems like Valentine's Day chocolate boxes are more expensive this year, it's not your imagination. Chocolate inflation is hitting hard in 2025.

Another cocoa harvest in West Africa has come up short, leading to the worst deficit in decades. That means higher prices for chocolate makers and for shoppers.

The price increase of cocoa is absolutely spectacular, now for 2, 2½ years,” said Philippe de Sellier, the head of both Leonidas and Belgian chocolate federation Choprabisco