Climbing poles has become a tradition in Philadelphia, but one Eagles fan took it to an academic level on Sunday night!

The book shot to No. 1 in Amazon's best seller list after Eagles wide receiver A.J. Brown was caught on camera reading it on ...

Not only will A.J. Brown have his favorite book on the sideline with him when the Eagles host the Los Angeles Rams in the NFC ...

Inner Excellence’ author Jim Murphy will be a guest of A.J. Brown’s and plans to be in attendence for Eagles vs. Rams ...

The Philadelphia Eagles hosted "Inner Excellence" author Jim Murphy at practice ahead of Sunday's NFC Championship Game, ...

Murphy was a 13th-round draft pick by the MLB's Chicago Cubs in 1988, spending three seasons in the minor leagues before transitioning to a career in public speaking. His book emphasizes the ...

A.J. Brown may not have set out to unintentionally draw attention to Murphy’s Inner Excellence, but, he ended up delivering ...

Inner Excellence' becomes Amazon best seller. Prior to Brown's "endorsement" of the book, "Inner Excellence" wasn't cracking ...

Philadelphia Eagles wide receiver A.J. Brown and Jim Murphy, the author of "Inner Excellence," met after the wide receiver went viral for reading ...

The big picture: The viral moment vaulted Murphy's book "Inner Excellence" to the top of Amazon's bestseller list. Murphy ...

AJ Brown read a self-help book, Inner Excellence, on the sideline during an NFL playoff game. This viral moment boosted the book to Amazon's bestseller list. Brown uses reading to stay focused and ...

As of Tuesday morning, the book climbed to the top of Amazon's bestsellers list after being ranked 523,497th. That jump earned it another top spot on the marketplace's movers & shakers list.