The B2B sales cycle is usually longer and more complex ... and a focus on convenience and user experience. To make it as easy as possible for consumers to choose your brand over the countless ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

When goals, paths to achieve them, and prioritization of efforts lack clarity, companies may over-rotate or miss ...

B2B sales are becoming more digitalised, with fewer face-to-face meetings. Find out why marketing is taking on more sales ...

The rapid transformations occurring in B2B sales give a fresh opportunity for ... value of consolidating approaches to create a better experience for the customer, but also for the reps themselves.

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice Leader Arun Shastri - ZS Managing Principal, B2B ...