"This is literally the same logo," one user scoffed on X. "Riveting rebrand from Walmart," another chimed in sarcastically,. "Oh so they just made the background darker lol," another commented.

In 2008, Walmart eliminated the hyphen in its name and logo—"Wal-Mart"—that for decades since its 1962 founding had been its trademark. So now the blue of the background is a bit deeper ...