Most Zillennials remember life before smartphones while being young enough to adapt to them naturally when they arrived. They ...

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Taylor Swift walked through ... Mayer ran Mayer Music Store in the town. Eleanor's parents, Julia and Delia Mayer who are Swift's great-great-grandparents, were from Batavia.

When it comes to saluting her main squeeze with her style choices, Taylor Swift's a mastermind ... Kathryn Cacho — was included in Swift’s merch order, as the shop later revealed on Instagram.

We’ve rounded up some of the best Super Bowl-themed Swiftie gear online. With your shirts and hoodies — even Taylor’s ...

This split among the Swiftie base isn’t just a fandom blip — it’s a wake-up call about what’s churned out by the celebrity merch machine. If Taylor Swift — one of the most market-savvy ...

And on Sunday night during the AFC Championship Game between the Chiefs and the Bills, she had yet another viral video ...

Taylor Swift partied with boyfriend Travis Kelce and their friends after the Kansas City Chiefs defeated the Buffalo Bills on Sunday. The Grammy winner’s longtime pal Ashley Avignone took to ...

It’s a love story, and Taylor Swift is dressing the part ... Kathryn Cacho — was included in Swift’s merch order, as the shop later revealed on Instagram. At the Chiefs’ New Year ...

Dressed to the nines? Try the 10s. Taylor Swift, decked out head to toe in designer Louis Vuitton, entered Arrowhead Stadium on Sunday as usual, with a posse in tow, including her parents ...

Taylor Swift is making her way back to the Super Bowl. On Sunday evening, the singer cheered from the sidelines as her boyfriend, Kansas City Chiefs tight end Travis Kelce, and his team clinched ...

A cryptic tweet by Taylor Nation ... Crossword Puzzle. Swift's team has been doing a big push towards "Lover" spending ahead of the Valentine's Day season. On Jan. 7, her merchandise team reissued ...