GQ Sports Rebranded: Giving the Kansas City Chiefs’ Logo a New Spin
The KC iconography is timeless and, in this decade, has become a symbol of dominance. But we wanted to explore some ways to ...
Hutchinson City Council adopts new logo and tagline from branding initative
What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...
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Why TCS, Wipro & The Ilk Fancy Agentic AI Over Foundational Models
Indian IT strategy revolves around fine-tuning small language models, developing genAI agents, and optimising workflows ...
Kiehl’s makes a font out of pubes, Starbucks goes back to basics, and Slice soda returns from the ’80s
This week, skincare brand Kiehl’s debuted a hairy new font, Starbucks continued to roll out its feel-good nostalgia marketing, and an iconic ’80s soda was revived for the year 2025. Here’s all the ...
Major CT company rolls out new logo in age of smartphone communication. Its name is changing too.
The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...