It’s finally time for Super Bowl LIX. With kickoff slated for 6:30 p.m. Sunday ... Barkley followed through on a preseason promise to buy them all an expensive watch if he won the rushing title, which ...

Millions of Americans will watch the 2025 Super Bowl on Sunday to watch the championship game and watch big-budget commercials from major advertisers. Companies are teasing their spots or releasing ...

Authorities say the arrests made in luxury home burglaries targeting NFL and NBA players are the tip of the iceberg.

Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.

A Patek Philippe 1518 in steel just hit the market with a potentially record-setting price tag. Here’s why it’s worthy of ...

Salman Khan has a penchant for luxury watch and is known to wear some of world's most expensive timepeieces around Rs 47 ...

The post-pandemic boom is distant in our rear view mirrors, wait lists for hot watches from Rolex and Audemars Piguet are ...

Timex has reached new levels of luxury and innovation with its most ambitious — and expensive — watch to date.

Looking for more stellar Timex tickers? Start right here. Aside from the late, great, Gerald Genta (creator of such hits as ...

Here is a look at are the top 10 most expensive Super Bowl ads that left a lasting impression on viewers. Featuring Scarlett Johansson and Colin Jost, this humorous ad portrays Alexa as a mind ...

The watch remained with the Newman family for over 50 years before finally hitting the auction block, where it sold for $17.75 million, making it the most expensive Rolex ever sold publicly.