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The deceptively simple logo design is set in Times New Roman ... At its heart is a horse-drawn carriage, a direct homage to the brand's origins as a revered maker of fine horse saddlery. This symbol ...

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After several years of collaboration, Karl Benz's company merged with a competitor called Daimler-Motoren-Gesselschaft, forming the “Daimler-Benz” maker of Mercedes-Benz ... Related: New Jaguar Logo ...