The e-tailer is opening more than 25 stores, taking on competitors Mecca and Sephora in the bricks-and-mortar world.

Consistent sales of Sauvage, alongside Rihanna becoming the new face of J’adore, also supported the brand owner’s performance ...

Rare Beauty, the cosmetics brand founded by actress, singer and activist Selena Gomez, recently announced their newest launch ...

Companies like E.l.f. are standing firm in their DEI initiatives, while others pull out, raising the question: why is ...

Sephora has announced the premiere of its first global film, Beauty & Belonging. Directed by Anastasia Mikova, the film, ...

ULTA continues to underperform in comparable/ net sales performance compared to ELF and LVMH owned Sephora, despite the recently raised FY2024 guidance.

Sephora is a well-known beauty store that has been around for decades. It is a go-to destination for makeup enthusiasts and ...

Beauty consumers are getting younger, thanks to easily accessible content and brand buy-in. Is it a good thing?

When Dianna Ruth, cofounder and head of product development at Milk Makeup was creating the brand’s Cooling Water Jelly Tints ...

As others back away from DEI initiatives, the retailer said its film “reaffirms its commitment to fostering a world of ...

First Aid Beauty issued a recall for its Ultra Repair Cream in the coconut vanilla scent after a batch meant for quarantine ...

We’ve noticed while scouring shops online that there are a number of Lunar New Year themed items out there to mark the annual ...