Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

While Open AI has become one of the best known companies in the AI space, it achieved that feat with little help from paid advertising.

The ad cost an estimated $2 million for the Secret Service to produce, according to two sources familiar with the project — a hefty price tag that comes amid massive budget cuts and layoffs at ...

1997: Pepsi, "Pepsi bears dance to Village People tune" 1996: Pepsi, "Coke driver nabs Pepsi" 1995: Pepsi, "Boy gets sucked into Pepsi bottle" 1994: Pepsi, "A chimp experiment goes awry" 1993 ...

The former “SNL” star makes a surprise appearance in Gordon Ramsay’s first-ever Super Bowl commercial for his kitchenware brand HexClad, and we hear his ad-libbing had the crew cracking up.

Wrexham have shared a Super Bowl advert featuring Hollywood superstar Channing Tatum for their stadium sponsor, STōK Cold Brew. In the advert-- featuring Wrexham stars Ollie Palmer, Paul Mullin ...

Carl’s Jr. has updated its old sexualized marketing strategy with an ad starring influencer Alix Earle, years after the burger chain stopped making suggestive ads and promised to focus more on ...

Advertisement Data note: iSpot tracked more than 3,400 NFL game broadcast ad spots over the regular season and playoffs. The data only includes traditional broadcast spots during NFL broadcasts ...

Pop legend Seal has transformed into an actual seal for a new Mountain Dew advert which will play during this weekend's Superbowl. The Grammy award winning artist, whose real name is Seal Henry ...

At the start of the ad, American singer Becky G is standing in her kitchen innocuously checking her phone when she is offered a bottle of Mountain Dew Baja Blast. She takes a sip and is instantly ...

Wrexham are fast becoming one of the most marketable brands in football of late, and as such a Hollywood A-lister has now made a surprise appearance in an advert alongside, the League One side's ...

USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated commercial. Anheuser-Busch has won Ad Meter 14 times – the m ...