Puma announced its partnership with Hyrox in June 2024, becoming the fitness race’s official apparel and footwear partner. To ...

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For its latest collaboration, Puma Golf has tapped fashion, print and interior designer Dani Dazey for a women's range that ...

The best walking shoes for women will feel supportive for your specific ... the CAT Intruders are certainly worth the mid-price point. Best cushioned: Puma Magnify Nitro 2 Cushioned walking ...

From the athletes changing the women’s sneaker game to Mike Tyson becoming a heavy hitter in the cannabis industry, here are the biggest and most popular sports business stories this year.

This groundbreaking collaboration not only bridged the worlds of sports and music, but also revolutionized how sneakers were marketed, cementing their role as cultural symbols beyond the athletic ...

The world’s second-largest manufacturer of non-leather athletic footwear produces approximately 200 million pairs of sports shoes annually, generating $3 billion in revenue. The ceremony was ...

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Scroll on for six trainer trends to note for 2025. Collaborations have always been a powerful tool on the sneaker landscape, with the most coveted styles selling at inflated prices on resale sites ...