written as JaGUar, a new prancing "leaper" cat design and marketing slogans such as "delete ordinary," "live vivid" and "copy nothing." Images of the new electric car, called the Type 00 ...

There have been mixed reactions to the leaked images, with some claiming ... in line with contemporary car design, the new car looks like no Jaguar that went before. Not sure what this is for.

Copy nothing, delete ordinary. Do it with an artistic vibe and without a hint of a smile. Those are the initial impressions from a new Jaguar branding campaign.