How Amazon MX Player Plans To Use AI For AVOD Growth
In an exclusive interview, Aruna Daryanani and Girish Prabhu open up on using AI to enhance the experience of advertisers' as ...
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Inside Amazon MX Player’s content playbook to crack the AVOD code
Amogh Dusad, Head of Content, Amazon MX Player, and Aruna Daryanani, Director, Amazon MX Player, speak about the platform’s ...
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Amazon MX Player steps on gas as OTT market consolidates
The move comes as the domestic media market, in particular, over-the-top (OTT) platforms have consolidated with Reliance and ...
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Real opportunity lies in the migration from TV to streaming: Karan Bedi
Amazon MX Player, the AVOD platform formed by the MX Player and Amazon Mini TV merger, unveiled its 2025 content slate. With ...
Amazon MX Player Makes Major India Play With 100-Show Slate, Pushes Free Streaming
Amazon's MX Player unveils slate of 100 new shows, including 40 Hindi-language originals, as it expands free ad-supported ...
After its acquisition, the future of MX Player is unclear
Back in June of this year, Amazon acquired MX Player, along with its streaming service MX Player TV, ostensibly with the ...
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MX Player Web Series Slate 2025: From Sequels Like Half CA 2 To New Shows Such As Chidiya Udd
Here’s A Look At MX Player’s Slate Of 2025 Web Shows (Photo Credit – Instagram) India’s entertainment landscape is set for a thrilling transformation in 2025 as MX Player unveiled an ...
Amazon MX Player to focus on delivering new content to India’s audience in 2025
Amazon MX Player targets diverse Indian audience with short content, merging with Mini TV for innovative shows.