For two games in February, the Milwaukee Admirals are gonna need more cowbell, and they’ll certainly have a lot more of it.

The garish brown-and-yellow sweaters initially were planned only for a commercial, but fans saw them on the ice twice.

The Milwaukee Admirals announced on Wednesday, Jan. 22 the ways in which the team will honor Brewers broadcaster and Hall of ...

The Milwaukee Admirals announced on Thursday, Jan. 30 that the team will be rebranding for a couple of special nights in February. They will become the Milwaukee Cowbells.

The Milwaukee Admirals will pay tribute to Milwaukee icon and Brewers broadcaster Bob Uecker throughout the season following his passing on Thursday, Jan. 16.Admirals President Jon ...

The Milwaukee Admirals are becoming the Milwaukee Cowbells... for two games.The hockey team will temporarily change its name ...

On February 25th and 28th, the Milwaukee Admirals will transform into the Milwaukee Cowbells, as part of a promotion which will include an attempt at a World Record for the most cowbells ...

The Milwaukee Admirals plan to honor Brewers broadcaster and Hall of Famer Bob Uecker this season. The tributes can be found with a UECK sticker on the team's helmets – and plaid jerseys that ...

In a tribute to Bob Uecker, who died last week, the Milwaukee Admirals will once more don the brown-and-yellow novelty jerseys that they wore 19 seasons ago. The design will come out of the ...