The garish brown-and-yellow sweaters initially were planned only for a commercial, but fans saw them on the ice twice. They're coming back in tribute.
The Milwaukee Admirals are becoming the Milwaukee Cowbells... for two games.The hockey team will temporarily change its name ...
The Cowbells jersey was designed by Milwaukee agency Traction Factory. The Admirals know a thing or two about having an alternate identity. Who could forget the sweet Milwaukee Fish Fry jerseys ...