Reveal, the trailblazer in Out-of-Home (OOH) campaign measurement, is thrilled to announce the expansion of its partnership with Quan Media Group, one of the industry's leading OOH advertising ...

Brands still struggle with measuring performance across retail media networks and ad types, highlighting a critical gap between spending and accountability.

Omnicom's portfolio of software technologies will help to support Hitachi Rail's new digital asset management business, HMAX.

Industrial technology solutions provider Ametek forecast lower-than-expected annual profit on Tuesday amid weakness in demand for some of its test and measurement systems, sending its shares down 4.5% ...

P&R Measurement is showcasing its latest innovations at DesignCon 2025 in Santa Clara, California, one of the industry's ...

At DesignCon 2025, P&R Measurement unveiled PRIME, its industrial AI Agent, alongside a suite of AI-empowered solutions aimed ...

Relo Metrics, the leading sports measurement platform, and Meltwater, a leading global provider of media, social, and consumer intelligence, today announced a new partnership that will transform how ...

The MRC this week formally accredited Nielsen's Big Data & Panel National TV measurement product. This article, MRC completes accreditation of Nielsen Big Data & Panel measurement, was first published ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Relo Metrics, the sports measurement platform, and Meltwater, a global provider of media, social, and consumer intelligence, today announced a new partnership t ...