History is filled with great examples of excellent branding. Marshmello built a following around his DJ chops and the cross-eyed marshmallow mask they wear. Glam rock band KISS stood out from its ...

Why not do that? Appelbaum: There’s a very famous test in psychology called the marshmallow test. Basically, you put a kid in a room, you put one marshmallow in front of them, and you tell them ...

The new flavor joins their lineup of Easter-themed marshmallow treats Peeps Peeps is ready to debut another creative flavor! The marshmallow treat brand announced its fun spin on a classic sweet ...

The brand broke into the skincare world with its CryoGlow Repair Mask in November, and the LED device has been all over my social media ever since. I've been using it for two months, and in this ...

These eye masks won’t totally make up for a good night’s sleep, but if you want to at least look less tired, they can help. Infused with caffeine and kojic acid, Topicals Faded masks help ...

By Melinda Wenner Moyer You’ve probably noticed this scene on social media: People (usually women) lounging on couches or in beds while wearing serial-killer-style face masks with colorful ...

Launched in 2011, it marked the brand’s first foray into road running, quickly gaining a cult-following for its marshmallow-like cushioning that offered plenty of comfort for easy miles and ...

NEW YORK – You have probably noticed this scene on social media: People, usually women, lounging on couches or in beds while wearing serial-killer-style face masks with colourful lights ...

Start your Independent Premium subscription today. Taking a selfie while wearing an LED face mask might be the new beauty status symbol but how does this technology actually work? Medical ...

New Jersey’s DJ Juice, a hip-hop mixtape pioneer, has died. SiriusXM and LL Cool J’s Rock the Bells Radio reports that Juice, born Brian Short, was 54. Starting in the ’90s, the award ...