In a world where first impressions are everything, there’s no denying the power of scent. Whether it's the subtle hint of lavender that signals calm.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Zara fragrance fans are raving about the brand's affordable product that apparently smells just like the iconic YSL Libre ...

A perfume fanatic has shared the YSL dupe that he really rates, and compared to the RRP, you'd be saving yourself over £100 - ...

Hong Kong is a city of contrasts, where every neighbourhood tells its own unique story — and if those stories were bottled, ...

Alongside flowers and chocolates, fragrances are the go-to gift to celebrate the February love-fest, and as ever, there is a ...

Nothing enhances the sense quite like a sexy perfume. Here, we round up the best fragrances for Valentine's Day and beyond.

Peach Infusion, Watermelon Freeze, Cherry Spritz, Cocoa Velvet and Purple Patchouli, an Asda exclusive, join the range that ...

"I was amazed at how good this scent was and yet how cheap in price it is. This is a real long-lasting fragrance that is ...

Starbucks is releasing a new lineup of coffees and creamers for the start of 2025. Here's our taste test and review of every ...

For a scent that's as delectable as it is seductive, this scent from Kayali is sure to leave your man wanting more. This warm ...

In honor of The Kardashians season six premiering on Hulu this week, I can't help but dish on one of their most recent ...