Kanye West, now legally known as Ye, has once again used his unconventional marketing tactics to introduce new products.

giving Kanye West a shoe that's easy to wear and that stays true to its minimalist ethos. In terms of the outsole, the shoes also exhibit some thoughtfulness; as seen in parallel rubber grooves ...

Kanye West’s escalating antisemitic rhetoric cost him both his talent agent and a major e-commerce platform, leaving his business ventures in crisis. Kanye West lost a major professional ally ...