The recent refresh of US superstore Walmart's branding got people talking. The word 'refresh' is operative here. This wasn't ...

AXIL is proud to be at the forefront of hearing protection and enhancement, delivering industry-leading solutions that empower NASCAR fans and professionals alike. Join the Company trackside at the ...

The IMSA WeatherTech SportsCar Championship features by far the highest level of technology in American motorsport. It’s therefore no surprise that a growing number of America’s leading technology ...

When it came time for the brand to consider how to grow its legacy ... These regulations were designed between both the ...

A company's logo is often the first touchpoint between a business and its customers. It's a vital part of brand identity and makes an instant impression. An emblem logo fuses visuals and text to ...

IMSA stripped Tower Motorsports of its LMP2 class victory at the Rolex 24 at Daytona because of a technical infraction. The win was awarded to runner-up United Autosports. United is co-owned by ...

The whispers that McLaren Racing was eyeing sports car racing have circulated for months and it made sense: The brand is ... president of IMSA, who said the quiet part out loud when, unprompted ...

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Both feature a similar base of regulations, with a few tweaks, and both can compete in either WEC or IMSA. Le Mans Daytona h (LMDh): LMDh regulations mandate that a chassis must be built by one of ...