Hutchinson City Council adopts new logo and tagline from branding initative
What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...
Back to the future: How heritage brands can evolve their brand identity
The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...