Google's AII system will generate backgrounds for product images while maintaining the original product appearance.

By the numbers: The big picture. Performance Max (PMax) continues to dominate Google’s shopping ad landscape, with over 95% of retailers adopting the format by year-end 2024. The format now generates ...

Google is sending emails to some advertisers letting them know that they can opt out of a test, where Google will use AI to ...

Ginny Marvin, the Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers ...

Study reveals key factors correlated with higher Google Shopping rankings, including, pricing, reviews, and website authority. Lower prices and strong customer reviews appear to improve rankings.

In a blog post, Google explains it’s all about how “AI agents and AI-powered search” can help retailers “operate more efficiently and create more personalized shopping experiences to meet ...