Google debuted a pair of new Super Bowl commercials that portray AI as a technology that’s as central to people’s lives as the phone or computer they access it on. But, like some of Google’s other Super Bowl ads, the company is once again attempting to make you pull out your tissues in between plays.

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Ad sparked unexpected controversy when it errantly claimed that Gouda accounts for “50 to 60 percent of the world’s cheese consumption.”

In attempting to advertise the functionality of it’s AI model Gemini, Google accidentally create an advertisement for the greatest flaw of AI tools: their affinity for just making stuff up. The Verge recently caught that Google had to fix its planned Super Bowl Sunday ad promoting Gemini because the text of an answer provided by the AI model that the company is infusing into everything happened to get its information wrong.

Its Gemini tool wildly overestimated global gouda consumption in ad that was meant to show off its capabilities.

The ad in question is part of Google's "50 stories from 50 states" promotion, which will run Gemini ads tailored for different local markets during the Super Bowl on Sunday. The Wisconsin-focused ad,

In a video featuring a small-business owner using Gemini, the AI originally said Gouda makes up 50% to 60% of global cheese consumption.

Andrew Novakovic, E.V. Baker Professor of Agricultural Economics Emeritus at Cornell University, confirmed to The Verge last week that Gouda “is almost assuredly not the most wi