This year’s Super Bowl — to be held Feb. 9 on Fox — will anoint artificial intelligence companies and products as the new ...

Some advertisers, especially in segments like education, are facing increased competition and rising Costs Per Lead, with ...

Google's strong growth in search, expanding revenue sources and low P/E ratio make it an attractive investment. Learn more on ...

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

Many of the commercials during Super Bowl LIX will feature artificial intelligence companies and products at the forefront.

Google’s search spending rose 10% YoY in Q4 2024, with advertisers favoring AI-driven formats like Performance Max.

Search Engine Land » PPC » Google Ads plans major AI Push in 2025, reshaping search marketing Chat with SearchBot Please note that your conversations will be recorded. Google Ads is preparing ...

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign ...

Google's Ads team has solved a number of migration tasks with AI and reports on its experiences in a paper: Some things work ...

Google's search traffic and ad revenue continue to grow steadily, showing no prominent signs of slowdown. Read why I rate ...

This especially rings true for a massive movement like artificial intelligence (AI), which can potentially shape the world ...