This year’s Super Bowl — to be held Feb. 9 on Fox — will anoint artificial intelligence companies and products as the new ...

Some advertisers, especially in segments like education, are facing increased competition and rising Costs Per Lead, with ...

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...

Many of the commercials during Super Bowl LIX will feature artificial intelligence companies and products at the forefront.

Google’s search spending rose 10% YoY in Q4 2024, with advertisers favoring AI-driven formats like Performance Max.

The fast emergence of disruptors like DeepSeek could cater to marketers’ desire for tech that produces concrete outcomes at ...

As Google races to best Big Tech rivals including Microsoft-backed OpenAI and Meta in the AI arena, it is mindful of the ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign ...

While OpenAI’s new agent program, Operator, promises operational efficiencies and personalized marketing opportunities, it ...

Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.

Samsung's Galaxy S25 series ad has ignited debate over its marketing strategy, focusing heavily on Google’s Gemini AI rather ...

Samsung's new Galaxy S25 Ultra ad focuses on Google’s Gemini AI, sparking debate and mixed reactions. Explore the controversy ...