K-beauty is consistently at the forefront of innovation. South Korean skincare in particular has been highly celebrated for years, but it seems 2025 is the year that we're going to see more ...

Of course, some criticize these modern logos as being copy-and-paste, minimalist and unoriginal. Those yearn to return to the unique logos of the 1990s and early 2000s, where the NFL used elements ...

I’m not sure of the exact moment I felt like we’d reached peak beauty microtrend, but in recent years it certainly felt like the trend carousel was going faster than ever at times. Don’t get ...

Cult Beauty's olfactive treasure trove is brimming with 10 expertly edited travel-sized fragrance staples from an exciting medley of brands, both niche and viral. The highlight? Kayali's Yum Pistachio ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Finding cruelty-free beauty products is no easy feat. Trust me: I have had trouble with this ever since I became passionate about animal rights at age 14. With over a decade of experience with ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

The hair, skin and makeup we're already calling favorites Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 and has 17 years reporting and writing ...

Every year, my job as a beauty director is to take the beauty looks that we see backstage at fashion shows and what's poppin' off on social media, funnel them into my brain, note the similarities ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...