Nigeria’s digital marketing space is a fast-paced sector where creativity meets cultural nuance. With more people online ...

Marketers from PwC and Tesco discuss AAR research that finds only 51% of CMOs believe their current marketing operations ...

Reckitt’s global director of data-driven marketing and media says generative AI must be used to “replace tasks not jobs”.

Introduction The marketing landscape is evolving at an unprecedented pace, driven by advances in artificial intelligence.

Are you a print subscriber? Activate your account. By Asa Hiken - 1 min 1 sec ago By Ad Age Staff - 29 min 38 sec ago 1 hour 16 min ago By Lindsay Rittenhouse - 2 hours 5 min ago By Tim Nudd - 2 ...

By leveraging cutting-edge technologies in AI, SEO and social media, you can achieve unmatched efficiency, ignite creativity ...

AI can elevate your marketing work today, from uncovering consumer behavior data to improving content creation efficiency and ...

The marketing landscape has changed rapidly in the last few years. There's an explosion of data from social media and IoT devices, providing organisations with vast amounts of information—often ...

The innovative platform, designed to help elevate customer engagement and operational efficiency, reflects Unifonic’s ongoing ...

This new study finds that LLMs offer significant efficiency and effectiveness gains in the marketing research process for both qualitative and quantitative research. The researchers show that LLMs ...

Today, businesses are constantly looking for ways to streamline communication, boost efficiency, and enhance customer interactions. One powerful tool that has gained immense popularity is ChatGPT an ...

With a future being shaped by seismic shifts in technology, creativity, and consumer expectations, marketing will look, feel and act very differently in 2035. Predicting the marketing trends a decade ...