Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Paysafe (PSFE) agreed to sell its direct marketing payment processing business line, part of its effort to sharpen its focus ...

FlexShopper experienced the highest level of January lease originations in 4 years, with overall originations up 44% year-over-year and marketplace originations up 93% year-over-year, while ...

Disney is fully bringing its sports offering to streaming with the fall 2025 launch of an ESPN flagship app. The ability to go direct-to-consumer means Disney can build unique features that better ...

Fiskars Corporation Financial Statement Release February 6, 2025 at 8:30 a.m. (EET) Fiskars Corporation's Financial Statement Release 2024 Strong finish to the year in challenging market conditions - ...

President Trump said he was revoking former President Joseph R. Biden Jr.’s security clearances on Friday as retribution for ...

Minimalist-HUL deal is likely to pave the way for further consolidation, as FMCG players increasingly seek innovative, ...

Sairam Ranganathan of Wavemaker India unpacks how the agency is integrating AI with human creativity to enhance performance ...

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

Smart watches, rings, and a growing array of patches are adding more functionality and being used across a growing set of ...

Avocados From Mexico, Tostitos and Twix are among the brands looking to engage with tuned-in consumers without paying ...