The event has proven to be ideal for Budweiser, Doritos and other products to launch new offerings and quickly reach ...

Social media is sound-on. Yet, says Hannah Cahill of Amplify, brands often overlook the audio – not least beauty brands.

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

The retail industry's evolution into a digital advertising platform is transforming the way brands engage with consumers.

Have you ever wondered how businesses successfully promote their products and services in today’s competitive world? Digital ...

Publicis Groupe Middle East has launched PxA, a digital marketing practice powered by Adobe and tailored for the Middle East, ...

Digital marketing is the backbone of how retail and ecommerce brands create meaningful online connections with their ...

This paper examines the potential of integrating neuroscience, biology, and artificial intelligence to revolutionize ...

AI and machine-learning are among the most transformative digital marketing trends for 2025. AI is changing the way businesses engage with customers and analyze data. These technologies will be ...

Learn how to maximize the reach of your local PPC ads. Discover advanced strategies and features to attract hyper-targeted ...

With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how ...

One of the biggest mistakes marketing teams make is prioritizing a website’s appearance over how it functions.