Another harmful effect of advertising romance is how young people’s perception of relationships is shaped by the media promoting unrealistic lifestyles, body shapes and beauty standards. These kinds ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Some “old school” marketing moves are still relevant—done right, these tactics can still work in the modern age by helping to ...

Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive ...

Consumers connect with this powerful medium at home, at work, and on their commute. With the largest reach in Canada and exciting on-air personalities that listeners love, Bell Media stations provide ...

Move over Millennials and Gen Z; there’s a new generation in town, and they’re armed with a vocabulary that’s as fast as their fingers scrolling on TikTok. Say hello to Gen Alpha, the kids born ...

new shops and products, travel destinations, art and cultural events, celebrity style, and high-end real estate as well as access to print features and images from the AD archives.

Advertisers can also choose a call to action (CTA) to include with an ad. For example, when a user views a video ad it may include a brief slide with a button asking people to “RSVP Now.” Google ...

It’s an exciting place for a marketer to be. Many brands have shared entertaining yet low-cost ads that stay true to their core personalities. Whether it’s working with influencers or from within your ...

Netflix has introduced a new type of extra member account: extra members with ads. The streamer announced the new offering in a shareholder letter on Tuesday before its fourth-quarter earnings call.

An advocacy group founded by former Vice President Mike Pence launched a six-figure ad campaign Wednesday opposing President Trump’s nomination of Robert F. Kennedy Jr. to lead the Department of ...

For example, you have better luck keeping your ad if the account you posted it from has been active and out of trouble for at least a year. And while the advertiser that mooned me launched in 2023, it ...