Mobile is the foundation of digital advertising, unifying screens and enabling personalized, measurable campaigns that drive ...

Another harmful effect of advertising romance is how young people’s perception of relationships is shaped by the media promoting unrealistic lifestyles, body shapes and beauty standards. These kinds ...

Ad campaigns that leave the biggest impact—like those from Poppi and Carl’s Jr—are the ones that go beyond the screen.

Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved ...

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale of a Clydesdale foal proving its mettle, the No. 1 commercial in ...

The ad cost an estimated $2 million for the Secret Service to produce, according to two sources familiar with the project — a hefty price tag that comes amid massive budget cuts and layoffs at ...

DLP Capital Funds is a high-growth real estate investment firm that leverages capital with real-estate back investments. DLP Capital aims to provide affordable rental home-building and maintenance ...

They don't inform – they entertain, surprise, and inspire. This article will showcase 10 of the most iconic print ad examples. Studying their creative approaches will spark ideas for your next print ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off. Subscriber Exclusive Subscriber Exclusive ...

But with several key platforms and agencies to choose from, plus an ever-evolving marketing landscape, it may be difficult to know where to start. But starting out with some strategic planning can ...

Why iOS Search Ads? Well, what if we told you the App Store is the new Google in the app world… The App Store Search operates differently than traditional search engines, such as Google or Bing. For ...