STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...

Mercedes-Benz has just become part of another exclusive coterie: luxury automotive marques that have slapped their name, logo ...

Chili’s® Grill & Bar is shifting into high gear for the 2025 NASCAR season with the launch of its new ‘Ride the Dente’™ ...

Buc-ee’s has turned to the federal courts 10 times over the last 12 years accusing companies, usually other gas stations and ...

Recently, Microsoft rebranded Bing Chat, making it Microsoft Copilot, and experienced a failure. That got us thinking about ...

Mercedes-Benz has a long history and is one of the world's premier luxury auto brands. Who owns the company, and where does ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

The Detroit Red Wings are two months out from the 2025 NHL Stadium Series, and the uniforms are ready to go. The Stadium ...

We all recognize the four interlocking rings, but what's the story behind them? Buckle up and discover how Audi was born, and ...

At its works meeting in Wolfsburg, Germany on Wednesday, Volkswagen said it has a new three-stage plan to remain competitive in the EV race, an area where it has struggled so far. Stage one is "catch ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

W e spend an awful lot of time covering the biggest brands on the planet, and the smaller brands that tend to be owned by the ...