The new Cadbury 5 Star ad campaign for Valentine’s Day has taken a humorous approach by encouraging viewers to “destroy ...
To destroy the pernicious Valentine’s Day once and for all, they are calling on all uncles to step up to the plate. This does ...
The campaign taps into a cultural truth: once older generations adopt a trend, younger audiences tend to abandon it.
Nitin Saini, Vice President - Marketing at Mondelez India Foods talks about the contrasting 5Star and Dairy Milk campaigns, ...
Valentine’s Day ads are no longer just about romance and couples, they now embrace self-love and friendships and even reject the day altogether. But why? We explore.
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NUTELLA has launched a new product that you’ll only find in the bakery aisle at Tesco. The maker of the iconic chocolate and hazelnut spread has launched a new doughnut for customers to ...
In a world where Valentine’s Day marketing often feels like a sea of hearts and roses, Cadbury 5 Star has decided to swim ...
On Tuesday, social media influencer Apoorva Makhija was summoned to the Khar police station in Mumbai concerning the ...
In this week’s My Creative Career, Jonathan Ford reflects on the secrets of designing “seductive” packaging, plus a chance ...
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